When does an idea deserve to become a product?
Four signals separating testable curiosity from a feature searching for a problem.
The central question
Four signals separating testable curiosity from a feature searching for a problem.
01
Begin with behavior
An idea does not become a product because the technology is possible. It becomes one when a person in a clear situation will change behavior to obtain value.
02
Name the dangerous assumption
Write what must be true: demand, access, willingness to pay, or repeated use. Test the most dangerous one first.
03
Evidence before scope
A prototype or strong manual experiment can create a better decision than a large backlog. The goal is not proving you were right; it is learning what to build.