Vertical SaaS
UM Platform
A multi-tenant operating system with AI planning, payments, analytics, content, chat, and branded mobile applications.
- Multi-tenant SaaS
- AI workflows
- White-label apps
PRODUCTS BUILT FOR REAL USE
You can see the decisions in the work.
From AI platforms and operating systems to consumer products and digital commerce, every project began with a commercial decision that needed to be made. Here is what we built—and the move that shaped each product.
Choose the kind of challenge. See the work from inside.
Not a wall of screenshots. Each project shows why it existed and the decision that changed it.
PROJECT DIRECTORY19
PRODUCT INTERFACECASE FILEPRIVÉ RED SEAA premium Red Sea booking experience that makes a highly personal day at sea feel effortless to plan.READY TO INSPECT
Tourism product
PRIVÉ RED SEA
The situation
A premium service with many variables needed to stay personal without making the booking decision feel complicated.
The move that shaped it
Build the journey around choosing the shore, understanding what is included, and shaping a day around the guest.
What shipped
A premium Red Sea booking experience that makes a highly personal day at sea feel effortless to plan.
- Tourism
- Booking
- Premium Experience
Products we shape as businesses—not only projects we deliver.
AI products, vertical SaaS, and legal, learning, mobility, and retail systems. Each is positioned around a real market, user, and operating model.
AI Physical Systems
AutoFit
The MENA-first AI personal-training and autonomous-gym platform connecting real-time movement intelligence, Arabic guidance, member software, and operator control.
- Real-time skeletal intelligence
- Autonomous gym operations
- Member + operator products
AI Consumer Product
Nutri AI
An AI nutrition product for meal understanding, personalized planning, and sustainable habits.
- AI nutrition
- Meal understanding
- iOS + Android
Operational SaaS
Auto Speed
Fleet and rental software connecting bookings, pricing, scheduling, utilization, and customer journeys.
- Fleet operations
- Booking engine
- Decision support
Legal Operations
Astera
A law-firm management solution for matters, clients, documents, deadlines, billing, and accountable workflows.
- Matter management
- Documents + deadlines
- Billing workflows
Learning Management
Sparkly
An LMS designed to organize learning, content delivery, progress, assessment, and administration in one system.
- Course delivery
- Assessment
- Learning operations
Retail Operations
POS Vibe
A point-of-sale and retail operations product connecting transactions, inventory, staff, and reporting.
- Point of sale
- Inventory
- Operational reporting
Mobile products built for the work people repeat every day.
Independent branded applications built on shared product depth across planning, tracking, nutrition, analytics, and communication. Evidence of a scalable platform capability—not repeated landing pages.
SHIPPED MOBILE PRODUCTiOS
APPLICATION IN FOCUS
Maryam Coaching
A focused coaching application for training, nutrition, check-ins, progress, and coach communication.
- EXPERIENCE
- Repeat-use daily workflows
- DELIVERY
- Connected brand and product
- PLATFORM
- iOS
Have a product or system that needs a commercial and engineering decision?